Embedded Files
I am an Associate Professor in the Information and Service Management Department at Aalto University School of Business.
I work on analytics methods for understanding and improving firms’ operational decisions. In particular, I work on applications in revenue management, sustainable energy generation, and supply chain management.
Before joining Aalto, I was an Assistant Professor at Imperial College Business School, Imperial College London. I obtained my PhD in Management Science and Operations from London Business School and my MSc in Engineering Physics and Mathematics from Aalto, where I majored in Systems and Operations Research.
Research
Working papers
From Data to Donations: Optimal Fundraising Campaigns for Non-Profit Organizations, with Zhengchao Wang, Sven Mikolon, and Wolfram Wiesemann (2025).
More or Less? How Long-Term Demand Forecasts Shape Optimal Decarbonization Paths, with Beste Akbaş and Edward Anderson (2025). (Download at SSRN)
Published papers
Favorable Risk Selection in Medicare Advantage: The Effect of Allowing Non-Medical Services, with Woonam Hwang and Jónas Oddur Jónasson (2026). Manufacturing & Service Operations Management (forthcoming). (Download at SSRN)
Platform Expansion Through Asset Provision: Ownership, Commitment, and Flexibility, with S. Alex Yang (2025). Management Science (forthcoming). (Download at publisher, SSRN)
A previous version of this paper was titled Capacity Expansion in Service Platforms: Ownership, Commitment, and Flexibility
Randomized Assortment Optimization, with Zhengchao Wang and Wolfram Wiesemann (2024). Operations Research. (Download at publisher, SSRN).
See my related general-audience installation talk.
Prevent or Report? Managing Near Misses for Safer Operations, with Nitin Bakshi (2022). Manufacturing & Service Operations Management. (Download at publisher, SSRN)
Renewable Power and Electricity Prices: The Impact of Forward Markets, with Derek Bunn (2021). Management Science. (Download at publisher, SSRN)
A previous version of this paper was titled Strategic Forward Trading and Technology: The Operational Merit-Order Effect
Best paper award, Commodity Markets Association annual meeting, 2019
Trade Credit in Competition: A Horizontal Benefit, with S. Alex Yang and Guoming Lai (2017). Manufacturing & Service Operations Management. (Download at publisher, SSRN)
Dynamic Pricing of Peak Production, with Derek Bunn (2015). Operations Research. (Download at publisher, SSRN)
Teaching
2025-26
No teaching.
2024-25
ISM-E3003 Operations and Supply Chain Analytics, period II. (Students: MyCourses)
ISM-E3004 Revenue Management and Demand Analytics, period IV. (Students: MyCourses)
Contact
Heikki Peura
Aalto University School of Business
Ekonominaukio 1, 02150 Espoo
Page updated
Report abuse