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I am an Associate Professor in the Information and Service Management Department at Aalto University School of Business.
I work on analytics methods for understanding and improving firms’ operational decisions. In particular, I work on applications in revenue management, sustainable energy generation, and supply chain management.
Before joining Aalto, I was an Assistant Professor at Imperial College Business School, Imperial College London. I obtained my PhD in Management Science and Operations from London Business School and a MSc in Engineering Physics and Mathematics from Aalto, where I majored in Systems and Operations Research.
Research
Working papers
From Data to Donations: Optimal Fundraising Campaigns for Non-Profit Organizations, with Zhengchao Wang, Sven Mikolon, and Wolfram Wiesemann (2025).
More or Less? How Long-Term Demand Forecasts Shape Optimal Decarbonization Paths, with Beste Akbas and Edward Anderson (2025). (Download at SSRN)
Capacity Expansion in Service Platforms: Ownership, Commitment, and Flexibility, with S. Alex Yang (2025). (Download at SSRN)
Favorable Risk Selection in Medicare Advantage: The Effect of Allowing Non-Medical Services, with Woonam Hwang and Jónas Oddur Jónasson (2025). (Download at SSRN)
Published papers
Randomized Assortment Optimization, with Zhengchao Wang and Wolfram Wiesemann (2024). Operations Research. (Download at publisher, SSRN)
Prevent or Report? Managing Near Misses for Safer Operations, with Nitin Bakshi (2022). Manufacturing & Service Operations Management. (Download at publisher, SSRN)
Renewable Power and Electricity Prices: The Impact of Forward Markets, with Derek Bunn (2021). Management Science. (Download at publisher, SSRN)
A previous version of this paper was titled Strategic Forward Trading and Technology: The Operational Merit-Order Effect
Trade Credit in Competition: A Horizontal Benefit, with S. Alex Yang and Guoming Lai (2017). Manufacturing & Service Operations Management. (Download at publisher, SSRN)
Dynamic Pricing of Peak Production, with Derek Bunn (2015). Operations Research. (Download at publisher, SSRN)
Teaching
Aalto University:
2024-25
ISM-E3003 Operations and Supply Chain Analytics, period II. (Students: MyCourses)
ISM-E3004 Revenue Management and Demand Analytics, period IV. (Students: MyCourses)
Imperial College:
Data Structures and Algorithms (using Python)
MSc Business Analytics
MSc Business Analytics (Online)
MSc Risk Management and Financial Engineering
MSc Financial Technology
Contact
Heikki Peura
Aalto University School of Business
Ekonominaukio 1, 02150 Espoo
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